We talk to you to get to the heart of your business to define your audience.
An understanding of your wider strategic goals will help us to define the purpose of the film, and tailor it to the channels and platforms you’ll use it on.
2. DEFINE THE MESSAGE
We start with the purpose of the film. Why should the audience watch? The purpose defines the message and the most effective way of putting your story together.
We refine, test and validate that message by talking to you and your audience, to get the right film for you from the start.
3. FIND THE STORY
We don’t create your story but reveal it.
We cross reference testimony from varied sources to locate the story and formulate a creative concept. Whose story is it? What is the film’s point of view? Whose voices do we hear? What form should it take?
Ultimately, it’s a question of what journey we are going to take the audience on, and what action do we want them to take afterwards.
4. CAST YOUR VOICE
Cast a single person or a very highly selected group to become the voice of the film. This choice will determine how the audience will relate to you and your organization.
With the right casting, the film will transform how your customers perceive you.
5. PROPOSAL & BUDGET
This phase of collaboration is distilled into a written proposal, and corresponding budget, that defines the film we are intending to make and the costs involved. This gives you a clear idea of what you are commissioning, before you proceed.
Detailed, well thought-out planning helps to make the production phase efficient, keeping costs down, and making sure that the money spent is realised on screen.